Salesforce Einstein

Salesforce Einstein is the AI layer running across the Salesforce CRM. It scores leads and opportunities by close probability. Emails, meetings, and calls get logged automatically so reps stop typing into the system. Einstein Copilot lets people query CRM data in natural language. Conversation insights tear apart sales calls for sentiment and next steps, with objections flagged along the way. Einstein also powers next-best-action recommendations across sales and service. Case classification and routing run on it. Predictive forecasting is trained on historical win rates and deal velocity. For enterprises with complex pipelines and huge CRM datasets, it turns years of customer data into predictive intelligence that guides every interaction.